Greg Pfeffer

15 years in paid ads · $20M+ spent · AI + lead gen

I use AI to run paid ads for lead gen.

Meta, Google, and the tracking that shows which leads turn into money. I've run paid ads for 15 years and managed more than $20M in spend. Now I build it all on screen, including the parts that break.

Watch on YouTube About Me
15 years
in paid media
$20M+
in ad spend managed
Meta · Google
plus LSA and programmatic
Toyota · Ro
Four Sigmatic, Wizard World Comic Con

What I do

Lead gen with live money, and AI in every step.

AI ad production

Claude Code builds, AI statics and video for service businesses, and bulk campaign builds that used to take a team a week.

Lead quality and conversion

Meta lead forms, Google Ads lead gen, speed to lead and offer fit. Judged on what a lead is worth, not what the platform reports.

Tracking and attribution

GTM, CAPI, offline conversion import and call tracking, connecting the click to the call to the closed job.

AI workflows

Prompts, agents and SOPs that audit accounts, score creative and handle the busywork that eats a marketer's week.

What people say

From people I've worked with.

Greg demonstrated the ability to manage multiple clients’ success across different verticals thanks to his strong attention to detail. Greg’s expertise ranges from media buying in paid social to creative strategy to copywriting and excellent client and internal communication skills.
Joe Van HuysenManaging Director, Digital Media at BMG360 · Joe managed Greg directly · May 2023
When it comes to strategic thinking and getting consistent results, Greg is a total pro. His knowledge of digital advertising, and online marketing messaging are second to none.
Lucy KLucy worked with Greg but on different teams · May 2017
Greg is a whiz at what he does, with a deep understanding of what it takes to be successful in digital marketing.
Paul KimballPaul worked with Greg but they were at different companies · May 2017

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Greg Pfeffer

About

I'm Greg Pfeffer.

I've spent 15 years in paid media and managed more than $20M in ad spend, working with brands like Toyota, Ro, Four Sigmatic and Wizard World Comic Con.

Most of my work now is lead gen: pay-per-call, legal and home-services funnels, call tracking and offline conversions. AI is part of every step, from building campaigns and testing ads to auditing accounts and wiring the tracking.

I post what I'm building and testing on YouTube and LinkedIn. I'm based in Los Angeles.